I read an interesting essay in my SFL 290 class about how utilizing humor in teaching increases attention and learning. It was just after our unit on advertising. It made me think of how effective humor is in advertising.
I believe this is because it relates to both the feel and connect factors of advertising. Humor plays on our emotions. They make us laugh and then we often connect with the ad. Maybe we connect to the situation or we find humor in it because we relate to that humor. Sometimes I connect to ad because I can put myself in the ad.
Humor can help us correlate and create a relationship between us and the product. I find that I am more receptive and susceptible to ads with humor.
It is amazing to me how much humor does! It helps us learn and can keep our attention and spark our interest. What is your experience with humor?
Lisa Jean
Sunday, October 12, 2014
Wednesday, October 8, 2014
Video Games for Life
So I'm looking forward to our video game discussion as a video gamer myself. I get frustrated often by the narrow minded viewpoint people have on violent video games. I read this article in one of my other classes and while I disagree with some points, I think that it at least is a good discussion tool.
I think people often are so focused on negative that they don't bother to accept or try and understand the positives of video gaming.
So the article is Here
I hope you enjoy it. And see that both sides can be right.
Lisa Jean
I think people often are so focused on negative that they don't bother to accept or try and understand the positives of video gaming.
So the article is Here
I hope you enjoy it. And see that both sides can be right.
Lisa Jean
Sunday, October 5, 2014
Conference Media
A prime example of good media being of God is General Conference. With conference weekend comes an amazing amount of good, related media.
During conference I love to watch the church's official twitter for specific quotes that I can copy down as well as for occasionally catching phrases I missed. I like following the #LDSconf because it also has quotes, pictures, and other conference related goodness.
I also think that facebook status and this conference the I'm a Mormon profile pictures all made the weekend a social media haven for spreading the gospel, having friends ask questions, and sharing our beliefs.
The devotional by Elder Bednar about Social Media kept coming in to my mind as I watched and participated in the Social Media Conference Events this weekend. I really think that it is a good push for member to promote their beliefs and stand as disciples online.
Lisa Jean
During conference I love to watch the church's official twitter for specific quotes that I can copy down as well as for occasionally catching phrases I missed. I like following the #LDSconf because it also has quotes, pictures, and other conference related goodness.
I also think that facebook status and this conference the I'm a Mormon profile pictures all made the weekend a social media haven for spreading the gospel, having friends ask questions, and sharing our beliefs.
The devotional by Elder Bednar about Social Media kept coming in to my mind as I watched and participated in the Social Media Conference Events this weekend. I really think that it is a good push for member to promote their beliefs and stand as disciples online.
Lisa Jean
Monday, September 29, 2014
Public Wifi at Airports
This weekend was crazy as I flew to Arizona for my brothers wedding. But something I found interesting was that the Phoeniz Airport has two wifi options. You can of course pay for fast, decent wifi for a certain time period. Or you can get free wifi IF you are willing to sit through about 5 mins of advertisement videos. Then you get your wifi.
I though it was both creative and annoying. People expect wifi and want it free so they make it conditionally free. It gives them a chance to get sponsors (the ad was different from when I arrived there and was waiting to be picked up and two days later waiting for the plane to leave).
Advertisements really are everywhere. Even just trying to access wifi can now expose you to ads!
I dislike advertisements for many more reasons and especially when a sibling was studying advertising and switched majors because she felt it was too manipulative. But I also realize they open a variety of jobs and help the economy in some ways.
Guess you can't win
Lisa
I though it was both creative and annoying. People expect wifi and want it free so they make it conditionally free. It gives them a chance to get sponsors (the ad was different from when I arrived there and was waiting to be picked up and two days later waiting for the plane to leave).
Advertisements really are everywhere. Even just trying to access wifi can now expose you to ads!
I dislike advertisements for many more reasons and especially when a sibling was studying advertising and switched majors because she felt it was too manipulative. But I also realize they open a variety of jobs and help the economy in some ways.
Guess you can't win
Lisa
Friday, September 26, 2014
My Songs
Talking about music and songs that have influence us made me look at the songs I use for personal identity, staying happy, getting over anger, and helping me feel less sad.
The song I choose in my class as the biggest part of my current personal identity is home by Phillip Phillips. I love that it reminds me I'm not alone, it helps me when I get lonely, and it is my favorite way to get out of a funk. I am so close with my family and it makes me think of home so I listen to it when I get homesick and it makes me smile.
Another song I thought of for negative mood enhancement is get off my back from the movie Spirit. I loved that movie and my sister used to playing when she was upset. And it became a song I use when I'm angry.
Last for positive mood management a recent favorite of mine has been shake it off by Taylor Swift. I like the reminder to not let what people say get to you.
Lisa Jean
The song I choose in my class as the biggest part of my current personal identity is home by Phillip Phillips. I love that it reminds me I'm not alone, it helps me when I get lonely, and it is my favorite way to get out of a funk. I am so close with my family and it makes me think of home so I listen to it when I get homesick and it makes me smile.
Another song I thought of for negative mood enhancement is get off my back from the movie Spirit. I loved that movie and my sister used to playing when she was upset. And it became a song I use when I'm angry.
Last for positive mood management a recent favorite of mine has been shake it off by Taylor Swift. I like the reminder to not let what people say get to you.
Lisa Jean
Tuesday, September 23, 2014
The Problem with Live Television
Yesterday was the season premiere of The Big Bang Theory, one of my favorite shows. Each episode is 21 minutes long. I was so excited for the 1 hour special that started at 7pm last night. But what I didn't realize is it wasn't actually an hour special, like some shows actually have. They simply were airing the first two episodes back to back.
So while it took an hour of time, as it was scheduled from 7-7:30 and 7:30-8, It was 42 mins of a show and 18 minutes of commercials. Which is only 3 minutes away from being a third episode!
So the problem with the media of live TV to me is that it creates a time vacuum. Especially "1 hour" specials like the one mentioned. You are putting about as much time as an episode in being shown advertisements that are not always good media.
I probably should have know this sooner or realized it sooner. But last night as I realized I had been tricked and I sat through 18 minutes of stupid commercials I felt I would much rather watch TV shows on netflix then have to be exposed to a variety of ads that I don't care about.
Thanks for reading my rant,
Lisa
So while it took an hour of time, as it was scheduled from 7-7:30 and 7:30-8, It was 42 mins of a show and 18 minutes of commercials. Which is only 3 minutes away from being a third episode!
So the problem with the media of live TV to me is that it creates a time vacuum. Especially "1 hour" specials like the one mentioned. You are putting about as much time as an episode in being shown advertisements that are not always good media.
I probably should have know this sooner or realized it sooner. But last night as I realized I had been tricked and I sat through 18 minutes of stupid commercials I felt I would much rather watch TV shows on netflix then have to be exposed to a variety of ads that I don't care about.
Thanks for reading my rant,
Lisa
Thursday, September 18, 2014
The Smartphone Epidemic
My sister used up almost our entire data plan by using her phone without having it connected to the apartment wifi. Whoops! This lead to us not being able to do anything "smart" on our smartphones since the data plan is split between four girls. No pinterest when your board waiting or any other apps unless you have wifi. Because I had to be so careful with using my phone when I wasn't connected to wifi, I was made more aware how often I use it. I think I may have underestimated my media usage in the class activity we did.
Because I could only use my phone in my apartment or when I had campus wifi, I realized how often I use it unnecessarily. During a commute to SLC when I could be socializing is one example. And then because I couldn't I noticed how many people are always staring at a phone screen.
When you at dinner with friends, don't be playing a game on you phone! 1024 can wait! So can your desire to get to 2048. Because honestly why does that even matter? I am just as guilty of being prone to be on my phone during conversations etc. But having to quit made me want to quit more permanently.
I find my smartphone to be very good. It is my GPS in the car, I can check my mail, I can text and call home, and many other things. But this was a reminder to put down your phone and converse when your with people. And don't make your smartphone your life. Real communication is much more fun.
Cheers!
Lisa Norton
Because I could only use my phone in my apartment or when I had campus wifi, I realized how often I use it unnecessarily. During a commute to SLC when I could be socializing is one example. And then because I couldn't I noticed how many people are always staring at a phone screen.
When you at dinner with friends, don't be playing a game on you phone! 1024 can wait! So can your desire to get to 2048. Because honestly why does that even matter? I am just as guilty of being prone to be on my phone during conversations etc. But having to quit made me want to quit more permanently.
I find my smartphone to be very good. It is my GPS in the car, I can check my mail, I can text and call home, and many other things. But this was a reminder to put down your phone and converse when your with people. And don't make your smartphone your life. Real communication is much more fun.
Cheers!
Lisa Norton
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